Your Mission
You're not one for "pretty content for content's sake" – you're driven by measurable growth and love sport as much as we do. You take strategic ownership of our marketing activities and turn our lead channels into a real growth engine. Your focus is the DACH and CEE region, with one clear goal: to scale and internationalise our ARR and lead pipeline substantially.
Your Responsibilities – Shape, Don't Just Manage
- Multiplier & Partner MarketingYou develop and scale marketing campaigns through strategic partners, associations and multipliers to open up entire regions and audience segments efficiently.
- Focus on Future MarketsYou turn the topics closest to our hearts – youth and women's football, and the untapped potential of emotional grassroots football – into strategic growth levers. You design and scale targeted campaigns and event formats (like our Women in Football event) that reach decision-makers in these areas, both emotionally and with substance.
- Making the Most of Our Social ProofWe already work with top-tier clubs. You find ways to put these premium references to the best possible use in marketing and sales enablement, building trust with smaller clubs and removing objections in the sales process.
- Strategic Leadership & PrioritisationYou keep the big picture in view. You structure the work of our marketing team, set clear priorities based on ROI, and make sure campaigns and content go live on time and on target.
- Audience Empathy & Funnel OptimisationYou understand how sports clubs and their decision-makers think. You optimise the customer journey from the first email sequence and landing page (CRO) to the sales-ready lead.
What You Bring (Your Profile)
- The Right Mix of Strategy & Hands-onYou have 3+ years of experience in B2B growth marketing or lead generation (ideally in SaaS, a start-up or sports). You can steer a team strategically, but you're not afraid to kick off operational work yourself.
- Speed & ExcellenceYou don't wait for the perfect moment – you look for ways to execute quickly and to the highest standard ("speed to market"). You make bold decisions and run campaigns precisely and without errors.
- Real Passion for SportWhether on the pitch, in the dressing room or in front of the screen – you understand the emotions, the club structures and the language of sport. That helps you create campaigns that hit home with coaches and club boards straight away.
- Enthusiasm for New-Era FootballYou're passionate about the growth of youth and women's football and about bringing media attention to grassroots sport, and you want to help shape this trend.
- Analytical, Data-Driven MindsetYou love analysing data (e.g. website CTR, conversion rates) and are at home with marketing automation tools.
- Empathetic CommunicationYou're a team player with strong communication skills who builds bridges between marketing and sales and motivates the team with clear structure.
What We Offer
- Room to Shape Things from Day OneWe have the funding and the foundations – you have the freedom to shape our growth strategy decisively.
- A Culture of EqualsWhat counts here is results, team spirit and supporting each other – no room for sharp elbows.
- Flexibility & TrustFlexible working hours and the option to work hybrid, so your job fits your life.
- Direct ImpactTogether with us, you change how sports clubs across Europe will train and analyse tomorrow.